Monday, April 14, 2008

To Logo or Not To Logo?

It’s all about the bag isn’t it, but what if the bag is only a cover? I know more than one small business owner that carries money to the bank in a brown lunch bag so as not to look obvious.

When you carry a bag with a logo on it, we all assume that you have something of value in it. I also know some women that carry their lunch in a Tiffany’s bag.

Is it the same thing with the logo’s on our cloths? Are we trying to make others think that there is something of value inside? Trust me if you hand a Gucci bag to someone that is hungry and hasn’t eaten in days they would prefer the sandwich.

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