Real Ingredients

Talk about a marketing ploy. I was sitting in front of the TV a few nights ago and a commercial came on for some salad dressing. The major tag line for the ad was “Real Ingredients”

So when they the advertisers say REAL what is it they are trying to tell us? That it isn’t made of ‘Fake’ stuff? What is really sad is that because it is advertised as Real many people will buy it.

So let’s look at a couple of definitions:
Real: true and actual; not imaginary, or alleged. Being no less than what is stated, genuine and authentic, not artificial.
Fake: not Real. One that is not authentic or genuine

We spend a life time trying to find what is real. Real happiness, real purpose, real love, but when we have to label something as Real, it makes we leery. The real needs no advertising and no marketing. When you experience the real, you will never be fooled again.