Showing posts with label Tiffany's. Show all posts
Showing posts with label Tiffany's. Show all posts

Monday, April 14, 2008

To Logo or Not To Logo?

It’s all about the bag isn’t it, but what if the bag is only a cover? I know more than one small business owner that carries money to the bank in a brown lunch bag so as not to look obvious.

When you carry a bag with a logo on it, we all assume that you have something of value in it. I also know some women that carry their lunch in a Tiffany’s bag.

Is it the same thing with the logo’s on our cloths? Are we trying to make others think that there is something of value inside? Trust me if you hand a Gucci bag to someone that is hungry and hasn’t eaten in days they would prefer the sandwich.