This past week I was sitting watching TV with one of the interns that is living with us. A commercial came on and he commented on how he thought that it was really innovative. As I told him I really didn’t like it and found it almost offensive. Considering there is about 30 years age difference between us it really shows who the target was for that particular advertisement.
What clothes we wear is an area that we hit a target every time we dress. Would you go out and build a snowman in a Hawaiian shirt and Bermuda shorts? Would you show up at the office in a mini-skirt and a halter-top? Now these might be the extremes, but what about the more subtle clothes we wear? When I am sitting around home I really enjoy being comfortable, I put on warm-up pants and a sweatshirt. When I am meeting with customers or even in my everyday business attire I am in a suit with a jacket or a skirt. I do dress down on casual Friday and wear a more casual look, usually jeans and a jacket, but not tennis shoes. I dress for success at the office because that is the target I am aiming for.
So what other areas should we target? What about the food we eat, what target are we aiming at? Or the people we associate with? What about the stuff we watch on the tv or the internet sites we visit, what target are we aiming at?
That commercial will never get me to purchase from that company, but it might get someone else interested. What are you aiming for?
What clothes we wear is an area that we hit a target every time we dress. Would you go out and build a snowman in a Hawaiian shirt and Bermuda shorts? Would you show up at the office in a mini-skirt and a halter-top? Now these might be the extremes, but what about the more subtle clothes we wear? When I am sitting around home I really enjoy being comfortable, I put on warm-up pants and a sweatshirt. When I am meeting with customers or even in my everyday business attire I am in a suit with a jacket or a skirt. I do dress down on casual Friday and wear a more casual look, usually jeans and a jacket, but not tennis shoes. I dress for success at the office because that is the target I am aiming for.
So what other areas should we target? What about the food we eat, what target are we aiming at? Or the people we associate with? What about the stuff we watch on the tv or the internet sites we visit, what target are we aiming at?
That commercial will never get me to purchase from that company, but it might get someone else interested. What are you aiming for?
Fowl Words
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