Short Term: adjective
Intended, used, or present for a limited time: impermanent, interim, provisional, short-range, temporary.
About three weeks ago we were all called into the boss’s office and he informed us he was making some more adjustments and added a few more things to my list of responsibilities, “short term”. Wait, this time he wasn’t giving me just a few extras, he gave me a couple of major items and I told him there was no way I could do it all at this time. Too bad, it happened, but I did off load one minor time consuming task. I have been coming in before 7am and then working most evenings at home for at least an hour since that time and finally yesterday for the first time I thought I was making headway and getting things organized.
Short term gratification often rules in America. Corporations often meet their quarterly financial goals at the expense of the organization’s long term health. Fast food customers are aware of the long term implications of eating a steady diet of greasy food but are opting for short term gratification as well.

As managers, senior executives and CEOs all over have painfully discovered, if you don’t manage for the short term, you won’t be around for the long term. Companies who plan for their long-term goals will be along much longer than those who only think in short-term gratification.
The Brain Battles Between Short Term Emotions And Long Term Logic
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